economy and Google took advantage of this information. Small businesses are the backbone of the U.S.
Local Search: Matching Proximity to User Search Intent Now, most people won’t go a day without Googling at least one thing. Focusing on the user, their intent, and their satisfactionĪs a result of the above, Google has become a household name that everyone is aware of.Constantly updating their search algorithms (technology and process for collecting relevant information).Google’s trust has continued to increase over the years by: As a result, users started to leave MSN, Yahoo, Alta Vista, and other platforms to enjoy a search engine that offered relevant search results quickly. Providing better, more relevant results have allowed Google to be considered a trustworthy resource for finding information on the web. Developing Strong Trust Through Better Results Repeat users become loyal to the platform. If users like the search results they find, based on the search queries, then the user will be happy. Online satisfaction is a major part of their core business model. Understanding search intent and finding the most accurate and relevant websites that match each query have allowed Google to stand out from the competition. It’s believed that Google’s success came from its desire and ability to provide higher-quality results for each user. User-First Mentality: Get Me What I Want, Now! So, what about other search engines? Where do they stack up against Google in terms of search market share? Stat Counter collected data from 2015 to 2018, which highlighted the fact that Google properties own almost 90% of all searches.Īs you can see, Google is a clear favorite in terms of usage, but why? What has lead to Google being the go-to choice of users? Here are some of the reasons why we believe Google is the leading/largest search engine. market, managing over 3 billion pages a day. The success of Google has led to it being the most-used search engine in the U.S. Google has the capability to calculate a site’s relevance according to the number of pages and links pointing back to the original site. The company received its initial cash-flow from investors such as Jeff Bezos of Amazon as well as other internet entrepreneurs. Google was officially launched in 1996 and quickly made a name for itself as the search engine with a weird name. This concept revolutionized how online search would operate from then on. Focusing on links was a significant change compared to other search engines, where the approach to ranking information was based on how often particular search terms appeared in the search engine results pages (SERPs). According to their thesis, Google (known as Backrub back then) was different from other search engines because it focused on the relationships between websites (primarily links).
Google was a thesis the pair worked on for their Ph.D. Google was founded by Sergey Brin and Larry Page when they were just students studying at Stanford University. Join me as I look at the reasons why Google is the people’s choice when searching the web. Below is the search engine market data they discovered.ĭigital media is only progressing and it would be smart to grow and develop along with the industry leader. We should all be asking, “is Google the best search engine?” Or is there an alternative search engine that is better?įor September 2018, SparkToro estimated that to see of all the major online platforms how much search market share they own in the US. They have spent a fortune trying to create a popular search engine that supplies the best search results, quickly.Īs a business operating in the digital age, it is important for you to understand how Search Engines (specifically, Google) collect and distribute information that it finds across the world wide web. We simply “Google it.” Google is the most popular search engine in the U.S. Most of us don’t even think about choosing a search engine to use. This post is simply my opinion on why businesses should use Google and their search products to be found online. I mention other great search engine alternatives further down the post that are worth trying. If you are looking for search engines that offer better privacy or even different search results, I have you covered. Not everything that Google does is good and there are some fundamental business and ethical issues I believe they have crossed the line on. I think it is amazing how they have grown in the last two decades to become the giant they are now. I do however appreciate some of the products they offer and the marketing options they provide. Firstly, I don’t endorse Google, I’m not a fanboy.
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